Our Story

At Hype, we believe that every woman carries power within her — and the right gear should bring that power to life.Born from a desire to inspire confidence, energy, and movement, Hype is more than just activewear. It’s a mindset. A reminder that you’re capable of more than you think. Whether you're lifting, stretching, running, or simply showing up for yourself — Hype is here to support you every step of the way. Our pieces are thoughtfully designed to blend comfort, performance, and bold femininity. We choose high-quality, breathable fabrics that move with your body, sculpt your shape, and fuel your ambition. This brand was built for women who hustle, who rise, who rest, and who hype each other up. Hype is not just what you wear. It’s what you carry inside you. So go ahead — Gear Up. Hype Up.